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OCS Studios
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Business systems studio · Parramatta NSW

Your business is not short of leads. It is losing the ones it already has.

The call that came while you were on a job. The quote nobody chased. We build the systems that catch them: websites, marketing, CRM and AI agents for Australian businesses.

Talk to AliSee what we build

Lead inbox

Today14Example data
  • WhatsAppDean · WhatsAppHot water's gone. Any chance of someone today?Just nowNew
  • Missed call0491 570 156 · Missed callMissed call, text back sent automaticallyJust nowNew
  • InstagramSarah M. · InstagramDo you do splashbacks? Renovating our kitchen2mNew
  • Website formQuote request · Website formDeck sanding and restain, Castle Hill18mBooked
  • WhatsAppMarco · WhatsAppThanks mate, see you Wednesday31mBooked
  • Website formQuote request · Website formGutter clean, two storey, Baulkham Hills1hAnswered
  • InstagramPriya · InstagramHow much roughly for a bathroom regrout?2hAnswered

Missed calls get a text back within the minute. Nothing waits for you to notice it.

Enquiries from every channel, in one list, answered inside the minute. Example data, but this is the product.

One Tuesday

Nothing dramatic goes wrong. That is the problem.

Enquiries are not lost in one big moment you would notice. They leak an hour at a time, on an ordinary day, while you are doing the work you were actually hired to do. Here is that day.

  1. 6:52 am

    The first call comes in while you are already under a house.

    What it costs
    It goes to voicemail, and almost nobody leaves one.
    What runs instead
    Something picks up, works out what the job is, and books it.
    AI agents
  2. 9:15 am

    “Do you do splashbacks?” arrives on Instagram.

    What it costs
    You see it tonight. They asked two other people this morning.
    What runs instead
    Answered inside a minute, on the channel it came in on.
    AI agents
  3. 1:20 pm

    Two people do not turn up, and nobody told you.

    What it costs
    An empty slot cannot be sold later. It is the loss you never make back.
    What runs instead
    Staged reminders, one tap to move it, and the gap offered to your waitlist.
    CRM
  4. 4:05 pm

    Monday's quote is still sitting there unanswered.

    What it costs
    Nobody chases it, because chasing is nobody's actual job.
    What runs instead
    It gets chased on a schedule, politely, until there is an answer either way.
    CRM
  5. 8:30 pm

    Someone asks three businesses for a quote at once.

    What it costs
    The one who replies first is in the conversation. The rest quote against a decision already made.
    What runs instead
    You replied first. You did not do anything.
    AI agents
  6. 9:45 pm

    You are at the kitchen table doing the admin.

    What it costs
    The most expensive hour in the business, spent on the cheapest task in it.
    What runs instead
    The repeatable parts already ran. What is left needs your judgement.
    CRM
  7. 11:10 pm

    You wonder whether this month's ad spend actually paid.

    What it costs
    The dashboard reports clicks. It cannot see the job that came out the other end.
    What runs instead
    One line from the ad to the enquiry to the quote to the job.
    Marketing

We are not going to tell you what that costs, because we do not know your numbers and anyone who quotes you a percentage is guessing. Work out what one job is worth to you, then count how many of these happened last week.

What we build

Five things, and they are one system.

The website feeds the CRM, the agent answers what lands in it, and the reporting proves which of it paid. Bought separately they are five tools. Built together they are the thing that closes the day above.

01

Websites

Fast, mobile-first, and wired into where your leads actually land.

Timeline
Two to four weeks for most business sites.
Starts at
From $4,000 + GST
What it will not do
We do not do brand identity from scratch, and we will not rebuild a site that is working fine just to make it newer.
A plumbing company website shown on a laptop and a phone, with one headline, one price button and the same layout adapted for mobile.
A build of the kind described here. The business and its figures are invented.
Talk to AliWebsites, in full
02

Marketing

Spend that reports back in dollars, not impressions.

Timeline
Campaigns live in one to two weeks. Judge results at 60 to 90 days.
Starts at
$1,500 + GST a month
What it will not do
We will not take a retainer to run spend we cannot measure. If the tracking is not in place, that gets fixed first, or we do not start.
A reporting screen tracing ad spend through enquiries and jobs won to the dollars banked, with a per-channel breakdown.
A build of the kind described here. The business and its figures are invented.
Talk to AliMarketing, in full
03

CRM

Every lead, every channel, every follow-up, in one pipeline.

Timeline
Live in one to two weeks. Most of that is mapping how you work.
Starts at
From $3,500 + GST
What it will not do
We will not migrate you off a system that already works. If your current setup is fine, we will tell you and fix the gap instead.
A pipeline board with columns for new enquiry, quoted, booked and won, each holding named job cards.
A build of the kind described here. The business and its figures are invented.
Talk to AliCRM, in full
04

AI Agents

Instant replies, qualified leads, booked jobs, at any hour.

Timeline
Two to three weeks, including training it on your real enquiries.
Starts at
From $3,500 + GST
What it will not do
It does not quote work it cannot see, and it does not pretend to be a person. Both of those are deliberate, and the second is why customers keep talking to it.
A late-night message thread where an enquiry is answered, qualified and booked without anyone at the desk.
A build of the kind described here. The business and its figures are invented.
Talk to AliAI Agents, in full
05

Software

Built for how you work, when off-the-shelf does not.

Timeline
Scoped per project. Nothing starts without a written scope and a fixed number.
Starts at
Scoped, then fixed
What it will not do
If an existing product does eighty per cent of it, we will point you at that product. Custom software you did not need is the most expensive thing on this site.
A bespoke run sheet showing a week of jobs by suburb, with a detail panel and a job checklist.
A build of the kind described here. The business and its figures are invented.
Talk to AliSoftware, in full

How it works

Short on purpose. The first call costs you twenty minutes and tells you what to fix first, whether or not you hire us.

Step 1: A twenty-minute call

How enquiries reach you, what one job is worth, and where the money is leaking.

Step 2: A written scope, a fixed number

What it does, what it does not, and the price. Nothing starts before both are in writing.

Step 3: Built in the open

A live preview from the first week, on your own phone, not in a slide deck.

Step 4: Launched, in your name

Domain, hosting, code and accounts registered to you from day one. Keep us on merit.

What it costs

There is no price list, and that is deliberate: every number we give is fixed against a written scope. There is a floor, and it is fair to tell you what it is now rather than at the end of a call.

Websites

From $4,000 + GST

Fixed quote, in writing. Two to four weeks for most business sites

  • Mobile-first build, one next action per page
  • Enquiries wired into your CRM, not an inbox
  • Tracking installed properly from day one
  • You own the domain, hosting and code
About websites

CRM and AI agents

From $3,500 + GST

Fixed setup, quoted on scope. Live in one to three weeks

  • One inbox for every channel
  • Follow-up that runs without anyone remembering
  • An agent that answers, qualifies and books
  • Built to the Spam Act, hands over to a human
About CRM and agents

Marketing

$1,500 a month + GST

Under $5,000 of monthly ad spend, then 15% of spend. Judged in jobs at 60 to 90 days

  • Meta and Google, built around enquiries
  • Tracking from the ad to the closed job
  • Monthly report in dollars, plain English
  • Budget follows whatever is paying
About marketing

Custom software is scoped per project and nothing starts without a written scope and a fixed number. If the honest answer is that you do not need something, that is the quote you will get.

The questions that come up first

Tell us where it is leaking.

Twenty minutes on the phone with Ali Ishtiaq. If the honest answer is that you do not need us yet, that is what you will hear.

Talk to AliWhatsApp instead
+61 469 759 353

Ali Ishtiaq answers it himself. Monday to Friday, 9am to 6pm AEST.